Rooted in place. Curated with care.
Today, that same philosophy extends across everything we offer.
From wild-foraged foods and coastal pantry staples to small-batch drinks and thoughtfully made lifestyle goods, each product is shaped by place.
We curate with care, drawing from the five pillars that ground us: Field, Farm, Forest, Garden, and Sea.
These are products that carry their origins forward – made with integrity, seasonality, and a deep respect for the land. We choose them to bring you closer to the places and people behind what we eat, drink, and live with every day.
Coast began with wine, and that part of the story continues. Originally launched as Ally Wines, this name continues with our trade business and we still celebrate the winemakers we’ve worked with from the beginning: people crafting expressive, site-driven wines that reflect the land they grow from.
That foundation remains. Wine taught us the value of place – how soil, climate, and care shape not just flavour, but feeling. It’s this understanding that inspired us to expand: beyond bottles, into foods, drinks, and lifestyle goods that carry the same connection. Our wine offering remains central to what we do, hand-selected for its quality, character, and sense of origin. It’s one part of a bigger table – still rooted in the same values.
No great wine lacks quality. It is the essential DNA to the ultimate wine experience. Some wines have become popular for their eccentric qualities, however, we have chosen wines that are approachable, simply meaning the wines are likeable and tasty. The same ethos applies to great food, beverages and lifestyle products.
Rarity, by definition is one of a kind and we started this business because of the many small unknown wines in lesser known regions that needed serious attention. They are rare because they are rare, not because they are allocated or on a mailing list.
And lastly, beauty. All wines have a story. The raison d’être of the winemaker, or the heritage behind the land, all great American wine comes from a beautiful place, the heart. And that is what we want to share with you.
We seek to provide unbeatable quality for a fair price. They are utterly unique with many of our producers not making more than a few hundred cases of each wine. They are not mass produced and cannot be recreated year after year but will evolve with each new vintage. In fact well-made wine, particularly from cooler sites, with little intervention, often evolve like no other wine can.
We work directly with passionate producers from remarkable places – people whose work is shaped by land, season, and a deep respect for their craft.
Our makers are more than the products we offer, they’re the people behind every bottle, bite, and object. From winemakers and distillers to farmers, foragers, cooks, and craftspeople, each one brings a distinct sense of place to what they create. We’ve hand-selected them through visits, conversations, and lasting friendships. What they share with us is not just a product, but a perspective, a way of working that’s thoughtful, grounded, and personal.
Across categories, these are producers who value quality over scale, and connection over convention. Some are rethinking traditional methods; others are preserving them. What unites them is care for what they make, how they make it, and the place it comes from.
Every item in our shop carries their story forward – shaped by soil, sea, and season, and made for those who value the quiet beauty of where things come from.
I have some letters – DipWSET, or the diploma from the Wine and Spirits Education Trust. I have hosted private events for clients and winemakers all over the world. I have worked back of house, front of house, the bar, the coat room and I respect Chefs probably more than any professionals I have been fortunate enough to meet and work with.
I have spoken to large audiences about the power of wine as a connector and as an asset. I have been in big important publications and spoken on radio and TV. I encourage active management and enjoyment of wine.
Learn more about my cred on LinkedIn but call me if you would really like to know about me and my love of wine and the wonderful wine producers I am fortunate enough to work with.
The Oxford Union, Frewin Court, Oxford, OX1 3JB
